Client /
HiringBranch
HiringBranch is an AI-powered assessment platform that measures soft skills like empathy, negotiation, and critical thinking through realistic job conversations, helping enterprises hire high-volume, customer-facing teams with almost no interviews.
We rebuilt the HiringBranch brand from the ground up and carried it across every touchpoint: a completely redesigned website, product UI in collaboration with their internal team, and a comprehensive design system powering their sales, research, campaign, and marketing work.
Industry /
Services /
THE CHALLENGE /
HiringBranch had outgrown its own brand. What started as a focused assessment tool had become a broad enterprise platform serving major contact center, retail, and hospitality operations, but the identity hadn't kept up. The website, product, and marketing materials each looked like they belonged to a different company, and with a growing volume of pages, features, reports, and campaigns, the team was starting every asset from scratch.
The rebrand also had a hard job to do. HiringBranch sells a sophisticated idea: that proprietary AI can accurately measure human skills like empathy and predict who will perform on the job. That message has to feel trustworthy and human rather than technical, and credible enough for the enterprise clients buying it. The old identity couldn't carry that story.
THE SOLUTION /
We started with the brand itself: a complete redesign of the identity and visual language, built to make an AI product that measures human skills feel exactly that, human. From there we let the new brand travel. The website was redesigned around a clearer narrative and a flexible system that works for product storytelling, industry pages, research, and campaign launches alike. On the product side, we worked with the internal team to bring the same language into the platform UI, turning skill scores and assessment data into interfaces that feel clear and approachable rather than clinical.
Everything landed in a comprehensive design system: brand foundations, UI components, marketing patterns, report templates, and presentation decks.
We also built a custom AI design system inside Claude Design to help the client establish a new, more productive workflow. We structured the system methodically so AI-generated design work inherits the brand rules instead of drifting off brand. The result is a consistent foundation that lets HiringBranch launch new product experiences, campaigns, and research at speed while staying recognizable across every touchpoint.
